So I was out shopping ay my local Mall yesterday when I casually strolled past a shop called Supre. For those of you overseas, Supre is a chain store that sells cheap ‘fashionable’ clothing marketed at teenage girls and women in their early twenties. Out of the corner of my eye I spotted this…
So I keep on walking past the shop, then about 100 meters down the road it suddenly hits me. What on earth have I just seen?!
Ummmm WHAT?! What are we selling to our young women now? Shirts that brand them as ‘Wifey’? I turned the pram around and walked by the store again just to be sure my eyes were not deceiving me. Surely there was some kind of context or something I was missing? But no. You can see the photo. For $12 you can be branded a Wifey.
Shame on you Supre for selling such rubbish. Our young women should be empowered to be strong independent people. They should be aspiring to be somebody of substance in their own right and not just someone’s wifey. These sorts of things have a way of getting in to the mind. Of conditioning people to believe this is a worthwhile goal. I certainly do not want that for my daughter. I am not saying she should not get married. By all means, marry someone you love, but to be branded as ‘Wifey’, rather than the creative, artistic, smart, funny, talented girl she is? Well that’s just straight up degrading. And nobody will ever own my daughter like a piece of property.
I am shocked and outraged and just sad. I am sad for what this says about society and women in general. When I walked back past the store there was a group of teenage girls all trying on that particular shirt. I thought about going and lecturing them about self-worth and valuing themselves for who they are not as someone’s property, but they would probably just have rolled their eyes and told me to fuck off.
So I remain sad about the state of the world. Just when you think things aren’t like that, because those are the circles you move in, something like this happens and you are jolted into reality. Actually, yes, the world is still like that.
Girls, don’t aspire to be someone’s wifey. Be something in and of yourself. If you get married then great, but don’t let it define you. You are better than that.